This Privacy Policy explains how Vaughn Hockey / Vaughn Custom Sports (“Vaughn,” “we,” “us,” “our”) collects, uses, discloses, and protects personal information when you visit our website, create an account, place an order, use our customizers, contact us, or otherwise interact with us (collectively, the “Services”).
1) Information we collect
When you shop with us, WooCommerce may collect:
- Identifiers & contact info: name, email, phone number, billing/shipping address
- Order details: items purchased, order value, order status, returns/exchanges, and communications about your order
- Account data (if you create an account): username, password (stored in encrypted/hashed form), saved addresses, and order history
- Technical data: IP address, browser/device details, and timestamps related to transactions
- Cart/session data: products added to cart and session identifiers used to keep your cart active
- Reviews (if enabled): review text, rating, and associated account/name
Payments
Payments are processed by third-party payment processors (your card data is handled by them). We may receive limited payment-related details like payment confirmation and transaction IDs.
2) How we use your information
We use personal information to:
- Provide the Services (process orders, ship products, manage accounts, provide customer support, handle warranty/repair inquiries)
- Communicate with you (order confirmations, service messages, responses to questions)
- Improve our website and products (analytics, troubleshooting, performance and UX improvements)
- Marketing and promotions (where permitted by law and your choices—e.g., newsletters or product updates)
- Security and fraud prevention (protect the Services and our users)
- Legal compliance (meet legal obligations, enforce terms, respond to lawful requests)
3) How we share your information
We may share personal information with:
- Service providers who help operate our business (e.g., payment processing, order fulfillment, shipping carriers, email delivery, analytics, website hosting, IT support)
- Dealers/partners only when needed to support your request (for example, dealer lookup or service coordination you initiate)
- Legal and safety disclosures when required by law or to protect rights, safety, and security
- Business transfers (if we’re involved in a merger, acquisition, or sale of assets—information may be transferred as part of that transaction)
We do not sell personal information in the traditional sense. If applicable laws define certain targeted advertising or analytics sharing as “sale” or “sharing,” you may have the right to opt out (see Section 7).
4) Cookies and tracking technologies
We use cookies and similar technologies for site functionality, preferences, analytics, and (where applicable) marketing.
WooCommerce cookies
WooCommerce uses cookies to support core shopping functions such as:
- keeping items in your cart,
- maintaining your session,
- enabling checkout and fraud/security protections.
These cookies are generally required for the site to function properly as an online store.
Google Analytics
We use Google Analytics to understand how visitors use our website (e.g., pages visited, time on site, links clicked, general location based on IP, and device/browser information). Google Analytics uses cookies and similar technologies to collect usage data and generate reports for us.
Depending on your settings and Google’s configuration, Analytics may collect identifiers such as device identifiers and cookie IDs to measure and improve site performance. We use Analytics data in aggregate to improve our website and customer experience.
5) Data retention
We retain personal information as long as reasonably necessary to provide the Services and for legitimate business purposes such as order fulfillment, customer support, returns/warranties, recordkeeping, and compliance with legal/accounting obligations. Order records are typically kept for the period required by applicable tax and consumer protection laws.
6) Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is 100% secure; we cannot guarantee absolute security.
7) Your choices and rights
Depending on your location, you may have rights to:
- Access the personal information we hold about you
- Correct inaccurate information
- Delete certain information (subject to legal and operational exceptions)
- Opt out of marketing emails (use the unsubscribe link or contact us)
- Opt out of certain sharing for targeted advertising (where required by law)
- Non-discrimination for exercising privacy rights (where applicable)
To submit a request, contact us using the details in Section 10.
8) Children’s privacy
Our Services are not directed to children under 13 (or under 16 where applicable), and we do not knowingly collect personal information from children.
9) International users
If you access our Services from outside the United States or Canada, your information may be processed in countries where privacy laws may differ from those in your jurisdiction.
10) Contact us
For questions or privacy requests, contact us:
United States Vaughn Hockey
550 S Glaspie Street, Oxford, Michigan 48371
Phone: (248) 969-8956
Canada Vaughn Hockey
501B Nightingale Ave., London, ON N5W 4C4
Phone: (519) 453-4229 | (800) 567-3943 (order line)
Email: info@vaughnhockey.com staging.vaughnhockey.com
11) Changes to this Privacy Policy
We may update this policy from time to time. The “Effective date” above indicates when it was last updated.